I love to do my groceries here because it's very organized, neat and the sales people are courteous and friendly. And if they say fresh they mean it. :)
they have a lot of important stuff that you cannot find in the other groceries.plus they let you collect stickers to claim free items when you reach a certain number of stickers or you can add cash.
Rustan's Fresh should be match with Rustan's department store (not Robinsons) but I doubt if it would be patronized by the budget-conscious Kagay-anons 😊