saidWot is the brainchild of a group of active online media practitioners who believe in the endless possibilities of the medium. These specialists realise how damaging negative online perception and dialogue can be to a brand; and saw the need for a tool that allows clients to track and monitor their online reputation. saidWot is an online media monitoring and reputation tool that clients and brands can license to provide strategic management information. It allows brands to report back on competitor activity, brand reception and sentiment by the marketplace, as well as an overview of the required areas of opportunity to improve brand image and engagement online.